“Due to the high demand we will launch our new fixing assortment worldwide as well”, emphasises Jens Zimmerlin, NO TOOLS JUST HANDS Product Manager. “The fact that our products are ready to be picked up in DIY and specialist stores means that they are becoming more popular in private households and are generating new ideas when it comes to DIY fixings and repairs”.

Now that the tool-free product solutions for fixings and repairs are already available in around 480 DIY and specialist stores across Germany, fischer will be launching the product range internationally. The NO TOOLS JUST HANDS range was already launched in Austria in 2018, and the new products are also available in Brazil (since April) and France (since May). July will see the range being launched in England and Spain. The fixings specialist fischer also has its eyes set on Italy: “When selecting the first countries to launch our products in we draw on the experience of the fischer Group of Companies”, explains Jan Dienst, NO TOOLS JUST HANDS Product Manager. “Here fischer has already successfully established itself in the respective markets with other DIY products and is generating growing turnover”.

Do-it-yourselfers are an important target group for fischer in general, and the fixings specialist is continuously developing new products for these consumers. The NO TOOLS JUST HANDS range is thereby following the trend for especially user-friendly and simple fixing solutions, which is preferred by the younger generation in particular. The products can be used for numerous applications around the home and provide a particularly quick, easy and successful result – all with no tools, just hands.

The range includes 25 products that are divided into categories called SMART HANGING, REPAIRING and GLUING depending on their applications. The market launch is being accompanied by informative sales support and original marketing promotions for retail partners worldwide. The point of sale features attractive product presentations with a modern target group-oriented appearance that draws the consumer’s attention to the new range. Typical blister packs, pop up display stands, display toppers and much more visualise the originality of the range and the NO TOOLS JUST HANDS concept within the fischer Group of Companies.

Further features include all-encompassing digital sales support. fischer is promoting the new fixing solutions on an international level across new digital channels with their own product videos and campaigns.

Click here to download the press release.