The fischer Group of Companies has won two Plus X Awards 2024 for its innovative brand communication. The prestigious award was presented for the fischer Highlights podcast and the social media presence of the Group of Companies. An independent international panel of judges unanimously praised the company’s “pioneering and creative approach in the social media landscape”. Being honoured with the Plus X Award underlines the fact that fischer is consistently embracing every division of the company with its digitalisation strategy.
“Do good and spread the word” – this old adage applies more than ever in the online age. The fischer Group of Companies was quick to adopt a digital approach to its corporate communications and marketing, incorporating interactive features with considerable success, as confirmed by the jury panel at the Plus X Awards. “Your brand stands out in its industry through its unique ability to not only inform customers and prospective clients about relevant topics in your area of expertise, but also to present your products in an appealing and innovative manner”.
The brand communication goes far beyond the norm and is setting new standards in the industry, the jury stated. As a result, fischer has succeeded in “establishing a strong and positive connection between your brand and your target group”, according to the jury.
New episodes of the fischer Highlights podcast are released once a month on every podcast platform, with guests including speakers on the trends and issues of the future.
With its social media strategy, fischer also offers the opportunity to communicate with the brand directly through various channels. Users can delve into the thrilling world of fischer and get regular updates about the family business from the northern Black Forest. In the latest video of the ‘inFESTigativ’ series on fischer’s YouTube channel, ‘DIE FESTMACHER’, viewers are given a glimpse behind the scenes of various trades. Professionals provide insights into the tricks of their trade and how they tackle construction and fastening jobs.
The Plus X Award has been presented for over twenty years and is, by its own account, “the world’s largest innovation award for technology, sports and lifestyle”. Its panel of judges includes international, independent journalists, designers and industry experts. The aim of the competition is to provide customers with guidance on purchasing decisions.
