The successful collaboration between Jürgen Klopp and the fischer Group of Companies continues. One of the best-known faces in the world of football thus remains closely connected to the family-owned company. 

Jürgen Klopp, the FIFA World Coach of 2019 and 2020, and company owner Prof Klaus Fischer agreed that the successful partnership, which started at the beginning of 2023, will continue. “Being a brand ambassador for fischer is something very special for me,” says Jürgen Klopp. “I've known the company and the people from this region since I was a child. And I know the products. fischer is a part of me.” Jürgen Klopp grew up near the company's headquarters in the Northern Black Forest. His father, Norbert Klopp, worked in fischer's field sales force for almost 35 years until 1998.

“In our company, we are all very proud to continue to form a successful team with Jürgen Klopp in the future. With his exemplary attitude, his values and his professionalism, he is a great asset to us,” says Prof Klaus Fischer. This means that Jürgen Klopp will continue to be a brand ambassador in many fischer videos, in which he uses the fixing expert's products authentically, without a script and with a great deal of humour and charm.

The new collaboration was sealed prior to a major internal event for employees at the company's headquarters in Tumlingen. The extent to which Jürgen Klopp identifies with the company and its values was demonstrated on stage with well-known sports presenter Lea Wagner. There, Jürgen Klopp explained the methods he used to lead his teams to the top and win numerous major titles. Accordingly, the motto of the event was ‘Only together can we achieve the best’. This continues to apply to Jürgen Klopp, Prof Klaus Fischer and the fischer Group of Companies.