The special media event was organised by the Waldachtal company in order to further increase fischer’s positive image and prominence in the two Portuguese-speaking countries. Together with fischer Brazil and the fischer Portugal subsidiary, which is celebrating its tenth anniversary this year, 18 journalists from important specialist magazines and public media were invited in order to introduce fischer and its four divisions fischer fixing systems, fischer automotive systems, fischertechnik and fischer Consulting.

Tours through production sites in Tumlingen, Horb and Denzlingen were just as much part of the programme as a product training session in our AKADEMIE, which allowed the journalists to experience our intelligent DUOPOWER plugs or the ACT façade system in the field.

One of the highlights of the four-day event was a visit from the three-time Olympic medallist and Grand Slam winner Michael Jung. The world’s best eventing rider impressed visitors with a demonstration of his abilities on the young horse fischerTakinou and allowed the journalists to see fischerRocana and other world class horses up close. “The international media days provided an excellent foundation for exchange on our numerous activities in the Brazilian and Portuguese market”, summarised Wolfgang Pott, Head of Corporate Communications at fischer.