Numerous local building contractors and clients attended the launch of the new fischer Centre. In addition to a modern showroom where visitors can experience the performance of fischer systems first hand, the fixings centre also features a large sales floor with a comprehensive range of plugs and anchors. fischer experts help select the right system for any application, providing assistance to DIYers as well as building contractors, planners, structural engineers and architects.

Large-scale contracts can also be arranged via the fischer Centre. The order is delivered from the central warehouse in Dubai to the customer’s doorstep on the following day at the latest. These options seamlessly integrate the new concept into the comprehensive range of services which fischer offers to its users across the globe. These include the mobile fischer TourTruck training unit, free practical training sessions at fischer’s academy as well as digital services such as the fischer Professional app.

The German market leader is emphasising its long-term goals in the Arabic region and in Africa with the fischer Centre in Abu Dhabi. fischer’s MEA subsidiary has operated in the region for many years through branches in Saudi Arabia, Qatar, Bahrain, Kuwait, Oman, Ethiopia, Kenya, Tanzania and Pakistan and successfully supplies local wholesalers with systems from the central warehouse in Dubai. Building contractors rely on fischer fixing systems for prestigious projects such as the Burj Khalifa in Dubai or the restoration of the long-established Great Mosque of Mecca. The new fischer Centre is now laying the foundation for a secure future based on these present successes.

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