fischer launches InnovationTour

Steering towards the future together

2/14/2022
Waldachtal

The fixing specialist fischer will be sending its new fischer TourVan onto the streets from March onwards, steering towards a successful future with its customers. With its mobile team of experts, the company is maintaining customer proximity in times of social distancing while adhering to current Corona guidelines. The InnovationTour is focusing on presenting fischer products old and new while offering plenty of information and a high degree of entertainment. fischer Application Field Engineers will be visiting customers on-site with the TourVan, providing comprehensive and tailored information on its fixing innovations. 

The nimble truck is ideal for the flexible tour. Visitors can experience current fixing solutions according to their individual needs during the roadshow. This concept allows for in-person, one-to-one conversations with the fischer experts, allowing the fixing specialist to further intensify and develop its customer partnerships. The TourVan doesn't require in-depth preliminary planning or large parking spaces, as it can quickly and easily make its way to various locations to reach various target groups thanks to its flexible design. The van will be visiting retail partner stores including specialist, building supply and DIY stores, in-house trade fairs, trade businesses, construction sites and vocational schools. This requires a modest amount of effort and setup is quick and simple. The interior is equipped with authentic mobile tradespeople fittings that can be set up to include the external presentation space with appealing analogue and digital product presentations. The effective external space features mobile workbenches and a test cube with various building materials. 

This presentation provides an impressive in-person experience of the products’ advantages. The fischer experts will illustrate the comprehensive theory behind the fixing solutions while also presenting their practical applications during demonstrations. Visitors will also be able to try out the products themselves in conventional anchor substrates. The professionally equipped mobile workshop inside the truck contains an additional test station with construction materials and all the necessary tools. The fischer representatives will be on standby to answer any questions while getting to know the products. The fischer experts will also look forward to receiving new ideas on how to further develop the fischer product range to overcome the current challenges of tradespeoples’ everyday lives. In addition to visiting customers, the modular roadshow concept provides unique and eventful experiences that create emotions and lasting memories. Together with a professional agency and in cooperation with fischer's retail partners, multiple fischer representatives are creating events that offer tradespeople an entertaining time out during their work day. fischer will also be providing the opportunity to sample Swabian street food from the optional food truck during special events. 
 
Representatives will be hitting roads across Germany with the truck until late June. From July onwards the TourVan will make its way to Italy and Austria.

 

Katharina Siegel-Rieck
Press relations Officer fischer fixing systems,
fischer Electronic Solutions
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