The clips convey a clear message from a planner’s point of view: fischer offers the ideal solution and an all-round service for any fixing task, even on large-scale projects. In addition to the FiXperience design software, a total of five solutions are introduced in the video. One scene shows a row of houses being expanded by adding storeys and balconies - all thanks to the planner’s ideas as well as fischer injection systems for post-installed rebar connections. Next, the expert clads houses with facade systems by fischer using just a few lively gestures. fischer installation systems and pipes subsequently snake their way through narrow shafts and long tunnels. 
All of it is fireproof and protected, as the fischer FireStop range provides passive fire protection for many different applications. The flexibility of the fixing expert’s cast-in channel system shows how it seamlessly integrates into tunnel walls. A train promptly arrives after the final touches on the overhead wires in the tunnel, transporting the viewers to the final scene. A city of the future stretches before the eyes of the planner and his son - made possible by the world market leader’s products.

In addition to this video and others, the company has created comprehensive visual materials which will be used on its online and social media channels as well as classic print media over the coming twelve months. The objective of the current campaign is to interact with planners, structural engineers, architects and engineers to generate project leads and interest in using the FiXperience design software. Contact forms have been set up and white papers are available to download specifically for this purpose.

One of the campaign’s special features is its international alignment: “By focusing on the same issues around the world we can guarantee a consistent global brand design and further increase our brand’s growth”, says Armin Heß, Speaker of the Board of Directors fixing systems and Managing Director Sales and Marketing. The campaign will be launched across Germany in June before being rolled out internationally and staying live for at least twelve months. As such, fischer subsidiaries around the world will be able to use the corresponding advertising content to effectively target key customer groups and decision-makers. 

To the international campaign page.