“Our retail partners’ stores and online platforms give us the opportunity to convince customers with innovations such as our PowerFast II on a daily basis”, says Armin Heß, Speaker of the Board of Directors and Managing Director Sales and Marketing at the fischer Group of Companies. “We support our retail partners with attention-grabbing sales promotions for the digital and physical point of sale, thereby increasing our mutual commercial success”.
The action-packed video features lively scenes that show how users can achieve top results within a short space of time even under difficult circumstances thanks to the PowerFast II. The premium screw provides high retention forces and is easy to screw in – advantages that are demonstrated in the video. Fasten ladder spokes without any splitting whatsoever, despite the small edge spacing. Neatly countersink protruding screws in narrow tunnels. Its fast bite and short screw-in time allow the PowerFast II to be screwed in mid-jump off a trampoline. Thanks to its wide range of applications, the screw can also be used to fasten metal handles to the climbing wall. The final scene shows a roof truss being set up in record time. A successful display of the screw’s advantages, which include high load-bearing capacity, ease of installation and a wide range of applications. The Power-Fast II is suitable for any wood on wood or wood on metal connections and can be used in fischer’s plastic plugs with verified loads. All of the screw’s technical features are compiled in a consistent overall design which won the 2020 German Design Award and the Red Dot 2020.
fischer is providing participating retailers with a test station for their stores from April onwards to allow viewers to experience the video in person. Each customer can try out the PowerFast II themselves in different wood materials and under various conditions. Retailers will also have a choice of offers available for an atmospheric store design. Whether that be POS screens showing the film, test stations or many additional point of sale design features – the sales promotion completes the “PowerFast II Experience” that began online.
The customer journey starts on fischer’s social media channels such as Facebook, YouTube and Instagram, where the video and its captions are displayed in the respective formats and versions. The audience is directed to a dedicated website with its own campaign landing page through many different touchpoints and channels, which ultimately lead to the retail partner’s online store via Retail Connect. The fixings specialist thereby directs customers who are willing to buy to the retailers, providing support across every channel.
